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The companies within the Berliner Glas Group are Berliner Glas, Berliner Glas Technical Glass and SwissOptic AG.
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Berlin, Germany - 22 March 2021
Internet presence for the Chinese market
SwissOptic Wuhan has a new website
Berliner Glas Group launched the website of SwissOptic (Wuhan) Co., Ltd. which addresses Chinese target groups (www.swissoptic.cn).
The design reflects the corporate design of the Berliner Glas Group and at the same time takes into account the special needs and preferences of customers, suppliers, employees and the general public in China. The technical implementation enables fast loading times and the responsive design supports the increasing interests of Chinese target groups in accessing websites from mobile devices.
Since 2006 the Berliner Glas Group, one of the world’s leading providers of optical key components, assemblies and systems, has had an own subsidiary in China: SwissOptic (Wuhan) Co., Ltd. The Wuhan site enables the group to manufacture high-precision optic modules and components in a cost-effective manner. European customers are in contact with and get their technical support from the Business Units in Germany or Switzerland. They receive an ideal optical solution – from price sensitive to high-tech – from a single source and at the same time benefit from competitive prices on a global market. Chinese customers are served directly from Wuhan. SwissOptic Wuhan has established a wide network of domestic suppliers, has an excellent equipment infrastructure as well as state-of-the-art measurement equipment and guarantees to adhere to the quality standards set by the Berliner Glas Group companies in Switzerland and Germany.
The new Chinese online presence helps SwissOptic Wuhan to address its target groups in their native language and to get in contact easily. For hosting the website a solution was found to guarantee that the website can be accessed in China without difficulty and at the same time can be maintained from Germany.
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